SKNYbottle
As Co‑founder and Design Director, I launched SKNYbottle in 2019 and led the venture as a fully integrated design organisation, where product, brand, engineering, marketing, and storytelling operated as one continuous discipline under my direction. I oversaw the industrial design, CMF development, prototyping, and engineering refinement of the flat stainless‑steel bottle while orchestrating a manufacturing pipeline across Europe and Asia to take the product from sketch to scale. In parallel, I defined the brand world: identity, campaign language, art direction, packaging, and a responsive web and mobile experience that extended the product’s intent across every touchpoint. A modular design language and scalable UI/UX system unified e‑commerce, editorial storytelling, social content, and marketing into a coherent ecosystem that elevated a sustainable object into a design‑led lifestyle brand. Creative operations reduced design‑to‑market time by 40% and supported growth to 50,000+ monthly visitors, resulting in a product and identity driven by rigorous design, cohesive brand expression, and uncompromising creative direction.
As Co‑founder and Design Director, I launched SKNYbottle in 2019 and led the venture as a fully integrated design organisation, where product, brand, engineering, marketing, and storytelling operated as one continuous discipline under my direction. I oversaw the industrial design, CMF development, prototyping, and engineering refinement of the flat stainless‑steel bottle while orchestrating a manufacturing pipeline across Europe and Asia to take the product from sketch to scale. In parallel, I defined the brand world: identity, campaign language, art direction, packaging, and a responsive web and mobile experience that extended the product’s intent across every touchpoint. A modular design language and scalable UI/UX system unified e‑commerce, editorial storytelling, social content, and marketing into a coherent ecosystem that elevated a sustainable object into a design‑led lifestyle brand. Creative operations reduced design‑to‑market time by 40% and supported growth to 50,000+ monthly visitors, resulting in a product and identity driven by rigorous design, cohesive brand expression, and uncompromising creative direction.
As Co‑founder and Design Director, I launched SKNYbottle in 2019 and led the venture as a fully integrated design organisation, where product, brand, engineering, marketing, and storytelling operated as one continuous discipline under my direction. I oversaw the industrial design, CMF development, prototyping, and engineering refinement of the flat stainless‑steel bottle while orchestrating a manufacturing pipeline across Europe and Asia to take the product from sketch to scale. In parallel, I defined the brand world: identity, campaign language, art direction, packaging, and a responsive web and mobile experience that extended the product’s intent across every touchpoint. A modular design language and scalable UI/UX system unified e‑commerce, editorial storytelling, social content, and marketing into a coherent ecosystem that elevated a sustainable object into a design‑led lifestyle brand. Creative operations reduced design‑to‑market time by 40% and supported growth to 50,000+ monthly visitors, resulting in a product and identity driven by rigorous design, cohesive brand expression, and uncompromising creative direction.
Role
Design Director & Co-Founder
Scope
Creative Direction | Brand | Product | Industrial Design
Date
January 2025
